As I walked along a city street today, I was struck by the word “therapy” appearing atop two posters.
The headline on the first poster gleefully promoted “Heart Therapy”. It was an advertisement for a juice beverage.
The headline on the second poster, located a half block away, proudly promoted “Couples Therapy”. It was an advertisement for a new two-for-one deal at a fast food restaurant.
I see these commercial advertisements as part of a larger paradigm shift that’s popularizing therapy, making it more socially acceptable and, thus, dissolving social stigma that has inhibited so many from getting needed and beneficial professional help.